Tsuburaya Productions Co., Ltd. (Headquarters: Shibuya, Tokyo; Chairman and CEO: Takayuki Tsukagoshi) has announced a collaboration with AiHub Inc. and MetaField Inc. to create new entertainment experiences through research and development utilizing NVIDIA’s AI technology. This initiative will extend the world of Ultraman and its iconic kaiju characters—Tsuburaya Productions’ flagship intellectual properties (IP)—into an innovative digital environment powered by cutting-edge AI technology.

This initiative aims not only to drive innovation in entertainment but also to explore AI technology applications in addressing social challenges.

Roles of Each Company

Tsuburaya Productions and MetaField: To provide IP and assets for research and development, propose concepts for new entertainment experiences.

AiHub: To provide AI technology and resources, co-develop AI-powered content experiences and use cases.

AI-Driven Innovation for Next-Generation Content

This initiative will integrate AI technology with creative expertise to accelerate the evolution of digital content production. NVIDIA’s AI tools will enhance character animation, voice synchronization, and real-time rendering, enabling more realistic interactions. Additionally, AI-driven motion capture and physics simulation will reinforce fluid and natural movements.

Tsuburaya Productions will leverage AI-powered storytelling and production techniques to maximize the value of its IP while expanding the possibilities of interactive entertainment. AiHub will support AI-generated content, character behavior modeling, and scalable digital environments, creating more adaptive and immersive experiences.

Through these technological innovations, the initiative will enhance audience immersion, expand creative possibilities, and explore AI applications beyond the entertainment industry.

The Future of AI-Driven Entertainment

As a member of the NVIDIA Inception program, AiHub, in collaboration with Tsuburaya Productions and MetaField, will introduce new audience experiences through legendary characters and digital storytelling. By integrating AiHub’s application-driven AI solutions with NVIDIA’s AI platform, this initiative will unlock new possibilities in entertainment technology.

With a shared vision for innovation, the partners aim to create groundbreaking content experiences, expand AI’s role in digital media, and shape the future of interactive entertainment.

About Tsuburaya Productions

Tsuburaya Productions is a global entertainment company dedicated to delivering courage and hope to people around the world through its creative and innovative works, products, and services.

About AiHub

AiHub is a pioneering company in artificial intelligence, contributing to the development of AI applications across various industries. It provides cutting-edge AI solutions and expertise in research and development, unlocking new possibilities in digital transformation and intelligent content creation. 

About MetaField

MetaField is the digital strategy company of Tsuburaya Fields Holdings, to which Tsuburaya Productions belongs. Tsuburaya Productions and MetaField are committed to blending creativity, technology, and storytelling to produce visionary content that captivates global audiences.

About NVIDIA

NVIDIA started in 1993 as a company providing graphics chips. Later, it invented the “GPU” and expanded its applications from consumer gaming 3D graphics to professional fields such as commercials, filmmaking, and design for buildings and automobiles.

With the rise of AI, deep learning, and generative AI, NVIDIA’s GPU architecture is now driving innovation across various industries, including weather forecasting, drug discovery, genome analysis, robotics, autonomous driving, medical devices, and security cameras.